Don't make Assumptions about Your Customer

Never Assume Any of the Following...

1. That the customer can't afford it.
2. That the customer won't buy it.
3. That the customer doesn't understand your product.
4. That the customer won't buy more than one.
5. That the customer won't price your competitors
6. That the customer won't like you.

On the other hand, don't assume that the opposite of these is true either.
Have confidence in your product or service and believe in the need it fills. Always ask questions and LISTEN to the customer's answers. Sell to what they need, not your own expectations of what they need.