Monday, January 10, 2011

Tips on How to Write a Good Business Article

Today, the internet is overflowing with content and there is a growing demand for articles on just about any topic ranging from cosmetics to construction material. However, not everyone can write a good flowing article and people often hire out freelance writers to write articles for them. This is probably why Article Writing in itself has become a fast growing profession that more and more people are taking to for earning a real income. As small business owners, we don't have the luxury of hiring professionals to write articles for us and since we publish your articles on This Is My Town USA.com for FREE and link them to your Virtual Storefront - article writing is a great free form of advertising and marketing.
Here are 5 tips on how to write a good article:

1. Attention Grabbing Headline.

It doesn’t matter how well written your article is unless you have an eye-catching topic name. Most of the time, when people are looking for information on the Internet, they tend to click on the catchy or ‘inviting’ headlines instead of the boring and the mundane topic names.

2. Simplify your Words.

It is also important to remember that people who surf the intern et come from various backgrounds and are usually looking for some information or the other. So in order to reach out to a wider base of readers, you must try to use simple words that are easy for everyone to read and understand rather than use big words that would confuse readers. Also, when catering to a wider audience, it’s important to stay away from technical terms. For example, “PLR articles” maybe a common term for an Internet Marketer, but it is something that an accountant will know nothing about.

3. Use Short Sentences and Paragraphs.

When surfing the web, the attention span of most people is reduced to 9 seconds, equivalent to that of a goldfish! In other words, people tend to be a lot more impatient when reading from a screen as compared to reading from a book. This is why it’s important to keep your sentences and paragraphs short, simple and to-the-point. Another way to keep your readers attention would be to use a lot of bulleted points.

4. Make your Article Conversational.

The best way to make your article likable is to break the ice with your readers by using conversational language. To put it simply, try to use the sort of language you are likely to use on an everyday basis. This should make your article feel more personable and your readers will take personal interest in your article because they feel you’re talking directly to them.

5. Infuse your personality into the Article.

When writing an article, try to inject some of your personality into it as well. For instance, you could mention if you had any personal experience related to the article or if you particularly like something related to your content. You may even slip in a light joke or two to entertain the reader as long as it is funny and goes in sync with your article. Whatever you do, the basic idea is to let the reader know that there is an actual human person who has written the article. Doing so will eventually lead to forge a relationship with your prospects.

To conclude, there are always different approaches to different cases and though you may be able to use all the above mentioned tips in some cases, you can only use one or two of the techniques in most cases. And I am sure you will learn more about how to write a good article as you go along.

3 comments:

  1. The third and fourth tips are the ones I agree with the most. In a fast-paced world, it’s easy to get impatient and frustrated when things you find on the internet don’t get straight to the point. Content that’s full of information without sounding too technical is the best way to go. Shorter paragraphs and sentences also make you use simple words that can be easily understood by everyone.

    -- Neil Linnen

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  2. For your article to be noticed by the readers, you have to make sure that you have an interesting topic. It has to be so thrilling that people will take the time to read it. It’s important that you already have their attention once they visit your site. Don’t waste any chances. An attention grabbing headline will surely draw the readers’ interest to your articl

    Kevin Beamer

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  3. Really I found a lot of interesting information on business writing article in your blog.
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