What is Digg?
Digg is a place for people to discover and share content from anywhere on the web. From the biggest online destinations to the most obscure blog, Digg surfaces the best stuff as voted on by our community. We’re here to provide tools for our community to discover content, discuss the topics that they’re passionate about, connect with like-minded people, and make some new friends in the process. By looking at information through the lens of the collective community on Digg, you’ll always find something interesting and unique. We’re committed to giving every piece of content on the web an equal shot at being the next big thing.
How does Digg work?
Digg builds lists of popular stories being shared across the web. Every story has a digg button. Along with that button is a number that is the number of people from the Digg community who have said they like that like or digg that story.
The amount of diggs a story collects over time can effect how that story spreads and gains more popularity as it spreads more.
Where does Digg news come from?
News on Digg comes straight from the digg community! The best links found from around the web are shared on digg to gain traction and exposure as the link is shared virally.
Find an interesting link on the internet? Digg is the best place to take that news further and spread it quickly amongst a vibrant community.
What is Top News on Digg?
Tens of thousands of stories from a wide variety of interests and sources are shared on Digg everyday.The most popular stories on of the moment are promoted to the Top News section of the web site. Top News is the global zeitgeist of Digg. It’s a snapshot of the most interesting, relevant, quirky, and fun content that the web has to offer.
What is My News on Digg?
My News is where you’ll find a list of stories chosen specifically for you. Stories on in My News are selected based upon the people you choose to follow, the stories you like to read, and the stories that are trending across the entire Digg community.
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If you build a Facebook Page, will fans come? This is the great hope for many businesses.
However, fans do not magically appear from the Facebook mist.
People must be lured to your fan page. And there are some good and bad ways to go about doing this. In this article, I’ll share a big myth and 21 ways to drive more fans to your Facebook fan page. (Though Facebook recently changed the “Become A Fan” button to the new, omnipresent “Like” button – and a fan page is called a “Business Page” or “Facebook Page” – we can still call them fan pages and people who join are fans!)
The Big Myth
There’s a great myth that once you create a Facebook fan page for your business, the first thing you should do to get fans is invite ALL your friends from your personal profile using the “Suggest to Friends” feature.
Unfortunately, this strategy may not be that effective and can, in fact, often backfire. I have seen many industry gurus complain that when they decline a fan page request, it’s frustrating to continue to be asked again and again.
There are several reasons not to use the Suggest to Friends feature:
• Facebook users can only like up to 500 pages and may wish to be selective. (Though I have seen it’s possible to go over this limit).
• Fan page suggestions may often build up, unnoticed. (At last count, I have 593 overlooked fan page suggestions and am already a fan of 500!)
• To aggressively pursue all your friends to join your fan page – for no apparent incentive – is counterintuitive to the nature of social media.
So, the good news is there are many ways to promote your fan page and proactively increase your fan base without bugging all your current Facebook friends, and also by thinking wider than just Facebook.
Here are 18 ways to get more fans for your Facebook fan page:
#1: Embed Widgets on Your Own Website, Blog etc.
Select from a number of the new Facebook Social Plugins and place them on your website and blog. The Fan Box widget is now the Like Box and it works well to display your current fan page stream and a selection of fans. I would recommend adding a title above the box encouraging visitors to your site/blog to click the “Like” button (which makes them a Facebook fan).
You might also consider the Live Stream widget for more advanced uses, particularly on an FBML custom tab of your fan page itself. The Live Stream widget allows Facebook users to add their comments to a live event, for example, and that activity pushes out into their stream.
#2: Invite Your Email and Ezine SubscribersAssuming you have an opt-in email list, definitely send out an invitation to your subscribers via email (several times, over time) letting them know about your fan page and encouraging them to join. Ideally, provide them with a description of the page and an incentive to join.
Be sure to have the Facebook logo/badge appear in your HTML newsletters. Instead of the usual “Join our Fan Page,” say something creative like “Write on our Facebook wall,” or “Join our Facebook community,” or “Come add your photo to our Facebook group” (where “group” is actually your fan page). Users have to be a fan in order to interact with your fan page in this way.
#3: Add to Your Email Signature BlockInstead of promoting your Facebook personal profile (if you do), include a link to your fan page in every email you send out. If you use web-based email, check out the Wisestamp signature addon.
#4: Make a Compelling Welcome VideoCreate an attractive landing tab (canvas page) with a video that explains exactly a) what your fan page is about, b) who it’s for and c) why they should become members. The result: you’ll increase your conversion rate from visitors to fans. One of my favorite fan page welcome videos is by Steve Spangler, the Science Guy! After watching his video, you can’t help but want to join! (By the way, with the new Facebook changes, if your custom welcome tab and video talk about clicking the “Become A Fan” button, you may want to change the wording to “click the Like button” now).
#5: Get Fans to Tag PhotosIf you host live events, be sure to take plenty of photos (or even hire a professional photographer), load the photos to your fan page and encourage fans to tag themselves. This, again, pushes out into their wall and friends’ News Feeds, providing valuable (free!) exposure. And, a picture says a thousand words – we notice the thumbnails in our feed more than text.
#6: Load Videos and Embed on Your SiteFacebook’s Video feature is extremely powerful. You can load video content to your Facebook fan page, then take the source code and embed on your blog/website. There is a “Become a Fan” button right in the video itself.
#7: Place Facebook AdsEven with a nominal weekly/monthly budget, you should be able to boost your fan count using Facebook’s own social ad feature. It’s the most targeted traffic your money can buy. To buy an ad, scroll to the foot of any page inside Facebook and click the link at the very bottom that says “Advertising.” From there, you can walk through the wizard and get an excellent sense of how many Facebook users are in your exacttarget market.
Then, when you advertise your fan page, Facebook users can become a fan (click the Like button) right from the ad as shown in the screenshot below. Additionally, Facebook displays several of your friends who have already liked you, thus creating social proof.
#8: Run a ContestThis is somewhat of a gray area because Facebook changed their Promotional Guidelines last year. Essentially, you need prior written permission from Facebook and need to be spending a significant amount on ads per month. However, you CAN require Facebook users to become a fan of your fan page in order to enter a contest, sweepstakes, drawing or competition.
#9: Link to TwitterLink your Twitter account to your Facebook fan page and automatically post your Facebook content to Twitter. You can edit what gets posted, choosing from Status Updates, Photos, Links, Notes and Events.
You have 420 characters on the Facebook publisher and 140 on Twitter. In the tweet that goes out, Facebook truncates your post past a certain character count and inserts a bit.ly link back to your fan page. To track click-through stats on that link, just paste the bit.ly link that Facebook created for you in your browser’s address bar and add a “+” sign to the end. This works for any bit.ly link!
I also recommend you promote your Facebook fan page on your Twitter background and possibly in your Twitter bio/URL field too.
#10: Get Fans to Join Via SMSYour fans can join your fan page via text message! You’ll need to get your first 25 fans and secure your username. Then, to join your fan page, Facebook users just send a text message to 32665 (FBOOK) with the words “fan yourusername” OR “like yourusername” (without the quotes).
This feature is ideal when you’re addressing a live audience, say. Have everyone pull out their mobile phones and join your fan page on the spot! This would also work well for radio or TV. (Note that this only works for Facebook users with a verified mobile device in his or her account.)
#11: Use Print Media
Look at every piece of print media you use in your business. Your Facebook fan page (as well as Twitter and any other social sites you’re active on), should be clearly displayed. Put your Facebook fan page link (and the logo) on your business cards, letterhead, brochure, print newsletter, magazine ads, products, etc.
#12: Display at Your Store/Business
If your business is run from physical premises, put a placard on the front deskletting your customers know you’re on Facebook. Ideally, you have a simple, memorable username. Incentivize customers to join right away via their mobile device and show you/your staff the confirmation for some kind of instant reward!
You might give out physical coupons promoting your fan page. For restaurants, put the Facebook logo, your username and a call to action on your menus.
#13. Add a Link on Your Personal ProfileIf you’d like to promote your fan page to your Facebook friends, just under your photo on your personal profile there is a section to write something about yourself. I call this the “mini bio” field and strongly suggest adding a link to your fan page like so:
Be sure to format the URL with http:// otherwise it will not be clickable with just the www’s. You have a limited amount of characters, so keep it succinct and leave out the www’s. You can put in hard line breaks though to make the content easier to read.
#14: Add a Badge/Button to Your Profile
Using an app like Profile HTML or Extended Info, you can create your own custom HTML, including a Facebook badge and/or graphic to embed.
#15: Use the Share Button
The Share button is all over Facebook and is a very handy feature. It only works for sharing on your personal profile. So periodically go to your fan page, scroll toward the bottom left column and click the “Share+” button. Add a compelling comment along the lines of exciting news, recent changes, special incentives, etc., happening on your fan page and invite your friends to join if they haven’t already. I find the Share button far more effective than the Suggest to Friends approach. (And, if you’d like to Share content from the web on to your fan page vs. profile, I highly recommend using theHootlet bookmarklet tool at HootSuite.com).
#16: Use the @ Tag
As long as you’re a fan of your own fan page, you can “@ tag” it on your own personal profile wall. From time to time, you can let your friends know about something happening on your fan page by writing a personal status update that includes tagging your fan page with an @ tag. Simply start typing the “@” symbol and the first few letters of your fan page name (this works whether you have your username registered or not), and it will appear from a drop-down menu to select. This then makes it a nice, subtle hyperlink that your friends can choose to click on.
#17: Autograph Posts on Other Walls
A subtle way to gain more visibility for your fan page is to add an @ tag for your fan page when writing on your friends’ walls as a way to sign off.
Use this one sparingly and, again, monitor the response from your friends. I have never been a fan of adding a signature block on Facebook wall posts because our name and profile picture thumbnail are always hyperlinked right back to our profile anyway. But the simple @ tag could be effective.
#18: Autograph Other Fan Pages
As with adding your fan page @ tag to posts you make on your friends’ walls, you could equally use the same technique when posting on other fan pages. Thisneeds to be used with discretion and I would advise against doing this on any potentially competing fan page!
So, these are just 18 ways to create strategic visibility and promote your Facebook fan page.
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Social media marketing and social networking are superb marketing tools…if they’re used right, use them wrong and they can be a waste of time.
If you’re one of those people who say “Tried it. Social media doesn’t work for my business.”, here are some reasons why you might not be seeing success.
You don’t have a plan.
Social media is marketing, and successful marketing requires a plan. Random tweeting or posting is a waste of time and effort.
You don’t have a target audience that you want to engage (you would if you had a plan!).
Pretty tough to know what to post if you don’t know what your followers are interested in. Remember you are the expert in your business, post interesting tips about your biz and industry.
You’re all about self-promotion.
This is about as effective as thinking networking is all about telling everyone why they should buy from you. If the bulk of your posts include “I” or “me”, you may want to fix them.
You don’t get the “social” part of social media/networking.
Being social requires some sort of interaction…..like sharing and connecting. Commenting on other people’s posts, retweeting, sharing posts that you find interesting, sharing posts that might help someone else, responding when a friend asks a question. If you’re not doing that, you’re doing “solo” media. Lots of luck with that!
You’re not following anyone.
We don’t go along with the “follow everyone who follows you” theory, but we do know that we learn a lot from following the right people (those who tweet about what we're interested in or fun quirky things). So we're always looking for interesting people to follow. And we periodically go through oury new followers to see if we want to follow them in return.
You’re boring people.
If your posts aren’t of interest to your followers, why should they follow you? Or recommend that others follow you? Your network will stagnate. Make your posts and tweets interesting, timely and relevant. If your goal is to gain visibility as a graphic design expert, talk about graphic design and related topics. Trends you’re seeing (or reading about). Helpful tips for prospective clients. And don’t be afraid to throw in the occasional quirky post just to make it fun. Posts that make people smile get shared.
You’re inconsistent.
It’s not necessary to tweet daily….but it doesn’t hurt. I’ve read some tips that say 4 times a day is optimum but that’s assuming you have something of value to tweet about. Watch the people who have a lot of followers, and see what they tweet about and how often. Same goes for Facebook. Don’t post and then disappear for a month. Your followers will do the same.
And don’t forget that your ranking in Google is affected by Twitter and Facebook. The more you tweet and post, the more Google finds you and the higher you appear in search.
You over post and tweet endlessly.
If you have logged on to Twitter or facebook only to find numerous tweets in a row from one person, then you know how annoying that is. Try and space your tweets and posts out during the day. Don’t fill your followers newsfeeds with you you you. They will hide you, immediately.
You forgot about keywords.
One of the best things about Facebook and Twitter is that your posts and tweets get picked up by Google. This not only gives you more visibility but moves your rankings up. Always use keywords in your posts and profiles , this is how people will find you.
You’re using an auto responder to thank people for following you.
Yes, auto responders are convenient and oh so appealing to save time, BUT we are typically following you because we think you may tweet something interesting. Jamming up our email with messages that say “thanks for following me” or “have a good day” are nice and all but hold no value. They’re automatically generated so it’s not like you’re sending them to connect with us.
You’re pretending to connect but you’re really all about selling.
After receiving a nice invite to connect, you say "ok I would love to connect", and the next thing you know you are given the big pitch. That is not connecting, that is being sold.
You’re not being authentic.
Authenticity and transparency are two of the key attributes for a solid social media/social networking connection. Try and portray yourself as someone you’re not, and you’ll get called on it.
You’re not big on sharing.
Since that’s pretty much what social networking is all about, if you ‘re not into sharing, you shouldn’t be here.
The best way to define social media is to break it down.
Media is an instrument of communication, like a newspaper or a radio, so social media would be a social instrument of communication.
In simple terms, this would be a website that doesn't just give you information, but interacts with you while giving you information. This interaction can be as simple as asking for your comments or letting you vote on an article, or it can be as complex as Flixster recommending movies to you based on the ratings of other people with similar interests.
Think of regular media as a one-way street where you can read a newspaper or listen to a report on television, but you have very limited ability to give your thoughts on the matter. The flow of information travels from the source to the consumer.
Social media, on the other hand, is a two-way street that gives you the ability to communicate too.
Is Social Media and Social News The Same Thing?
It is easy to confuse social media with social news because we often refer to members of the news as "the media." Adding to the confusion is the fact that a social news site is also a social media site because it falls into that broader category.
But social news is not the same thing as social media anymore than a banana is the same thing as fruit. A banana is a type of fruit, but fruit can also be grapes, strawberries, or lemons. And while social news is social media, social networking and wikis are also social media.
What Are Some Social Media Websites?
Now that we have answered the question of what is social media, we can move on to social media websites. Because social media is such a broad term, it covers a large range of websites. But the one common link between these websites is that you are able to interact with the website and with other visitors.
Here are some examples of social media websites:
Social Bookmarking. (Del.icio.us, Blinklist, Simpy) Interact by tagging websites and searching through websites bookmarked by other people.
Social News. (Digg, Propeller, Reddit) Interact by voting for articles and commenting on them.
Social Networking. (Facebook, Hi5, Last.FM) Interact by adding friends, commenting on profiles, joining groups and having discussions.
Social Photo and Video Sharing. (YouTube, Flickr) Interact by sharing photos or videos and commenting on user submissions.
Wikis. (Wikipedia, Wikia) Interact by adding articles and editing existing articles.
And these websites are not the only social media websites. Any website that invites you to interact with the site and with other visitors falls into the definition of social medi
Is Social Media for Everyone?
Social media has broad implications for businesses -- online or otherwise. There is at least one social media site for everyone:
If you're a professional blogger / content publisher, you might pay attention to social news sites like Digg, Reddit, Delicious, and Stumble Upon.
If you're a freelance designer/writer/whatever, LinkedIn is a social networking site that can help you land gigs.
If you're a main street retailer or restaurant, you live and die by the reviews on Yelp!.
And once the work day is over, you may want to kick back and catch up with your friends on Facebook.
Whatever your opinion on social media - there is one thing that you need to understand. It's not a fad...it's not going away... and there is an abundance of opportunity here for business owners to connect on Social Media.
Unless you’ve been living under a rock you understand that Twitter is a phenomenal social media venue where people can glance into your life to see who you really are - in 140 characters or less!
Once you have signed up and your account is active, you’ll be able to post “Tweets” about things that are going on in your business or personal life daily, as well as what you’re doing and thinking about. Now, we're not saying you need to document your entire life’s story, but simply let people know when something worth posting surfaces. We recommend Tweeting articles, links and videos related to your profession or ones that are comical in nature. Think about what you would want to read about and apply it to what your followers might find interesting.
The tweets that you post daily are very revealing about yourself and basically tell others if you have things in common, are a trusted resource, or if you’re just plain crazy! We’ve met several people that are interested in social media marketing, outdoor sports, and others that have the same type of dog. It’s pretty incredible with whom you can connect with in this form of social media.
When navigating on Twitter, pay attention to what other people are saying. If there is a question someone has posted, go right ahead and answer it. When viewing a Tweet that you want to comment on, don’t think, just do it. Twitter requires action, usually repetitive to establish a rapport.
You can even use http://search.twitter.com/ to search for related topics about your business locally. When you answer questions, you’re instantly viewed as a problem solver and a resource. Positioning yourself as an expert in your field and in social media strategies helps people notice your business.
This is a short-list of reasons to use Twitter every day:
1) You can easily establish connections and meet new friends that eventually may do business with you
2) You get fresh, minute-by-minute insight as to what is happening in peoples lives
3) You get access to links to articles folks have read and particularly enjoyed - these can be great ideas and jumping off points for you to apply in your social media strategies.
4) It’s the perfect place to ask legit questions and obtain answers
5) You can connect with people in your local area
6) You can get massive amounts of new business
Twitter is actually pretty easy to understand, you just have to begin today and get familiar with it. We would rate it as simpler than many other social networks that are valuable to your social media strategies - just slightly more complicated. Keep in mind that you always want to add value to a Twitter conversation. If all you do is sell your business and services - you're not really listening to your followers. This is very basic. If you contribute something of value, individuals will thank you and be inclined to remember you. Some may decide to also follow you in return. In its basic form, though, you’ll have gotten someones attention.
The first thing to do once you get on Twitter is to get yourself a user name. Decide which of the examples below you want to mimic. If you want, you can alter the names later, but makes sure you think ahead. In a local niche, review these hypothetical listings below for ideas.
- Plumber & your Name = @PlumberJack
- Regular Name = @MatthewLoop
- Attorney Related = @AttorneyLady
- Name & Area / Location = @JaredMI
- website = @MySiteName
There are customizations that can be done to your Twitter profile page. You don't need to get complicated but do make sure that your photo represents your brand, logo or yourself. Your image in social media should match your business image and be consistent. Incorporate Twitter into your Social Media Strategies yourself of let us help!
Why does a business need to be on a Facebook fan page? Facebook has two options: you can have a Profile which represents individuals or you can operate under organizations and businesses and have Pages. You have to have a Facebook Profile to have a Facebook Fan Page for Business.
1. FACEBOOK'S TERMS OF SERVICE
Profiles represent individuals and must be held under an individual name, while Pages allow an organization, business, celebrity, or band to maintain a professional presence on Facebook.
If Facebook discovers you are violating their terms by having an organisation’s page up on Facebook as a Profile they can delete your account and you would lose all your friends, postings etc.
2. PRIVACY FOR YOUR FANS
With a business profile, some people will choose not to add you as a friend since they would be giving you access to their profile page with areas that are private to them. Most people will not go this route with connection.
But if you have a Page for your business, allowing fans to ‘like’ you, then they are not giving you access to the activity on their profile page.
3. PAGES OFFER ANALYTICS
Unlike Profiles, Pages offer analytics, allowing you to see how many likes and comments you received each day, as well as demographic breakdowns.
This data will allow you to better understand your fan base and therefore post wall posts which will get the best reaction.
4. UNLIMITED FANS
Profiles have a limit of 5,000 friends. Pages have no upper limit.
5. SEO CREDIT
With Pages you can embed a Like button on any webpage you maintain. When you post an article on your company blog. The Facebook Like buitton can b e embedded.
Likes are now being taken into account by search engines in a way that links are, so by having fans like your Page and your content, you are allowing SEO credit to be passed onto your website from Facebook. This will improve your rankings in the search engines.
6. MULTIPLE ADMINISTRATORS
By setting up a Page you can have multiple administrators maintain the Page.
Pages are not separate Facebook accounts and do not have separate logins, but those with personal Facebook pages can administer them from their own account.
Those who choose to connect to your Page won’t be able to see that you are the Page administrator or have any access to your personal account.
7. FACEBOOK IS A HUGE SEARCH ENGINE!
• There are 600 million users on Facebook (nearly twice the population of the US);
• 50% of users login every day;
• The average user spends 55 minutes on Facebook every day;
• 70% of Facebook users are located outside the US; and
• Facebook is available in 70 different languages.
It is therefore highly unlikely that none of your target demographic or customers are using Facebook. So by clinging to the excuse that your “customers aren’t on Facebook” and not having a company page, you are missing out on an opportunity to reach both your
8. ENGAGE & POST
Facebook offers an way to engage with your fans on a platform of their choosing.
It allows you to communicate on a less formal level. You can discuss news items relevant to your industry or upcoming events. It will answering direct queries or highlight particular products or services.
Facebook is a completely different platform to Twitte.You do not want to set up your tweets to auto publish to Facebook. A high frequency of tweets is important to get yourself seen in the Twitter news feed. However on Facebook you should keep the posts to once or twice a day, enough to allow yourself show up in your fans’ news feed but without annoying them.
9. SEE WHAT KIND OF FANS YOU HAVE
Facebook allows you insight into your fans in a way a website just isn’t able to. Through Facebook pages you can see your fans broken down by gender, age, location and languages.
You can track your fans interactions with your page to see likes, comments and daily active users. This helps you analyze your posts to taylor future posts that are more effective and create interaction with your visitors.
10. TARGET MARKETING
You can target certain markets by running advertisements. These are more searchable than on other platforms. Facebook advertisements allow you to target specific people based on gender, age, location, education and interests.
Advertisements can be used for anything from simply announcing your page and inviting people to like you, to drawing attention to a special offer or inviting people to an upcoming event.
11. SEARCH RANKING
One of the most important reasons to be on a facebook fan page for your business is the impact on SEO (search engine optimization).
As Facebook pages are public they are indexed by the search engines. Search engines have now advised that they are treating ‘social signals’ such as comments, fan numbers, likes etc. as indicators of importance. The more active you are on these social platforms, the better your chance of ranking above your competitors in the search results, meaning more web traffic and more potential customers.
Conclusion: Get you business on Facebook!
Quality, focused, fun and relevant content should be at the heart of any social media strategy. Relatable and useful content should reflect your brand and give people a reason to stay engaged.
That’s why it’s imperative to create a content strategy for your social media campaign. Without a guideline for what you will send out and a plan for how and when you say it, you risk leaving your audiences, at best, confused. At worst, they’ll ignore you. No business wants customers to ignore them.
Here are five social media content strategy techniques that will help strengthen relationships and earn your business quality results on the social web.
1. Identify Your Voice
Everything you say on the social media sites should “sound” like your business. It’s something companies like Skittles do well. Some of their status messages achieve more than 1,000 comments, and many exceed 10,000 “Likes” on Facebook.
Why are these little quips of content so successful? The writing is just like the candy: colorful, playful and imaginative. The pithy, daily, flavor-packed observations are reliably surprising. You can relish today’s post and look forward to tomorrow’s. Skittles want people to think of them and in turn buy their candy and what better way than making a lasting impression through social venues?
Think about your brand in the same manner. What are three words that describe the voice of your business? Now make sure that everything you write and post embodies those three words. This will create a consistent voice in your social media presence.
2. Time Your Content
Create a calendar or timeline that spells out what will be relevant in your business or industry and pay attention to what else is happening….like holidays or local and national events. Now think about what you’re going to say and when you’re going to say. Make sure it’s relevant to where people are in their lives and the season. Nobody cares about Santa Claus in January, but a whole lot of people care about sales after Christmas. A quick look at Google Trends or other social media sites for what is trending can help keep your information up to speed.
3. Know Your Audience
Why would somebody follow you? Why would they like your business? It’s because your content offers them something? Make sure you deliver! For example, a company like SKYY Vodka on Twitter has posted messages in response to what other people are talking about. It shows they are listening and engaging in the conversation. A competitor, Grey Goose hasn’t tweeted in four months and their posts on Facebook are repeats. They aren’t to their followers, Grey Goose is talking at their followers. Their lack of engagement leads people to believe they are just in it for image sake. If a follower doesn’t stick around just because someone posts daily – it’s what the business is saying that makes the impression.
4. Solve Problems
Humans have survived for so long because we solve problems. And when we don’t know the answer – we look for someone who does and offers it freely.
Give your audience tools to help themselves, and establish yourself as the go-to expert. By making things easier for others, we build trust. Trust strengthens our relationship and people do business and buy from people and businesses they trust.
5. Be True
Good content isn’t phony. It doesn’t make promises that it can’t keep. It’s human and honest. It has a personality and a point of view. It’s social! That’s why it engages us and makes us want to plug into it on a regular basis. That’s why we follow or like your business.
Your audiences will sniff it out if you’re pretending. But if you’re fun, honest and relevant, they’re going to recommend you to their friends. That is what social media’s all about!
