Consistent Communication with your Database PAYS off!

Did you know that when polled, 86% of people who had recently used a business or service said they would use that same business again?

The same 86% said they would also refer that Business to their family, friends and co-works but only 7% actually did!

Don't let this happen to you and your small business. Interviews with top professionals in their field listed that staying in front of their database (past customers) often and with something of value, was the number one key to their success.

More relationships means more referrals and more referrals mean more money and a recession-proof business. If you consider that every person in your database is worth $100.00 per month, wouldn't you want to make sure they remember your business and how much they liked working with you? We could be conservative and say that each customer is only worth $25.00 per month but with 500 past customers or clients that would be $12,500.00 per month. Now think bigger. Every person knows 250 people on average and may have up to 200 friends on facebook. They LOVE to refer good people (good businesses) that they trust to everyone they talk to IF they can remember you!

You can't blame them if they forgot about you. You're in business and it's your job (or your marketing department if your big enough to have one) to keep your business in front of people consistently. Client thieves (the ones who advertise) are out there stealing your past and current clients with costly advertising and gimmicks OR....just consistent communication.

Don't have the time or that big marketing department? Hire your kid or a local teen to load names and email addresses in MS Outlook or some other database software program. Then start off your Monday with a quick email with either a special, a tip or update and hit the send button. You need to do more than just say hi. Send something of value and keep it short - an educational tip about your industry, a new special being offered at your business or even an handy tip that saves people money will be worth the time to read it.

Make sure your signature at the bottom of the email has your name and contact information so that when the moment of truth arrives....they remember and refer you!

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